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  • Jiangxi Xin Rui Yue industrial Co.,Ltd.

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Casa > Informazioni sul settore > The latest trends in the world interpret the mighty metal packaging containers
Informazioni sul settore

The latest trends in the world interpret the mighty metal packaging containers

2018-06-21

According to the report of China's second-quarter consumer confidence index recently released by Nielsen, "Chinese consumers need more strength to be more attractive."

In the report, 53% of Chinese consumers chose to “use high-quality raw materials” in the face of “what products are high-end products”, which is lower than the global average of 54%; at the same time, 47% of Chinese consumption Those who choose “a more beautiful appearance and design sense” rank second in the world, far exceeding the global average of 38%.

According to IRI data, the use of tin packaging is increasing year by year, showing a trend of growth. So, what kind of can packaging design can get consumers to "hello?" For example, in the case of tea, although bags are still the main packaging and continue to rise, cans will come on top, not only in the proportion of packaging, but also to grow faster than bags. In addition, it is expected that tin packaging will continue to be the preferred choice for functional beverage packaging for a longer period of time in the future.

According to the survey of consumers, the reason for this phenomenon may be due to the gradual narrowing of the experience gap between bags and cans for people – mainly in terms of taste, quality, freshness and value. In addition, the canned vials are easier to transport; the tin packaging has better corrosion resistance and durability; the printing is less difficult, and the color fastness and lightness have advantages over other packaging materials, making the appearance more attractive and attractive. The reason for this.

The ever-changing high-tech will bring unprecedented trials and experiences to packaging, making it more interesting and novel, rich and varied; and the enhancement of interaction is an inevitable trend, liaison with emotions, and resonance. Have to say, packaging design is experiencing more and more three-dimensional competition ah!

Under the influence of different eras and economic environments, consumer behaviors and consumption patterns are constantly changing. At the same time, new ethnic cultures and regional cultures are also being fostered. Packaging will continue to make new demands on designers.

For the future of can packaging, designers need to grasp the dominant direction of packaging communication, pay attention to the impact of popular methods on food packaging, and timely update the design concept, use the existing cultural symbols, with the help of ideographic functions to create a new image of the art; Brand culture and visual factors, the transmission of packaging culture, change and innovation, to achieve the desired product.
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